Hospitality • Media Research • Marketing • Public Relations • Advertising
Memo Agency 8:18 is a creative research and communications agency specializing in research, marketing, advertising, public relations, branding, content, digital, mobile, experimental projects, development, and design.
We research. We write. We create. We refine.
We help businesses, brands, products, services, and organizations discover their story, understand their audience, and communicate in ways that make an impression.
Get the Memo? We Get Results.
WHAT WE DO
PUBLIC RELATIONS
Build awareness, shape perception, and communicate your story effectively.
ADVERTISING
Develop creative concepts and messages designed to capture attention.
RESEARCH & MARKETING
Turn information into meaningful insights and actionable strategies.
BRANDING
Create identities and brand experiences that people remember.
CONTENT
Write, develop, edit, and refine content with purpose.
DIGITAL & MOBILE
Connect your brand with audiences across today’s digital landscape.
EXPERIMENTAL
Explore unconventional ideas, new perspectives, and creative possibilities. Be ahead of the curve!
DEVELOPMENT & DESIGN
Bring concepts to life through thoughtful design and execution.
MEDIA & HOSPITALITY
Apply research, communications, and creative thinking to hospitality and entertainment. These two industries go hand-in-hand!
OUR INFLUENCE
Remembering Dennis Daily
Our greatest influence is the late Dennis Daily, a former journalist and radio newscaster who served as a mentor to the founder of Memo Agency 8:18.
“DD” taught Gonzo something more important than how to communicate a message.
He taught him how to be a kind citizen and how to make a meaningful contribution to society.
No one among us is an island.
We’re all here to take in—and, most importantly, to give back.
We shouldn’t hoard what we’ve learned about life, its struggles, its triumphs, or the universal truths of space, time, and existence. Knowledge becomes more meaningful when we share it.
We believe everyone can be a creator. Everyone can find an outlet for creative expression. It is part of what makes us human, and society benefits from the contributions each of us can make—personally, professionally, and collectively.
Mount Rainier a.k.a. UFO Central
There is no mountain too high for us to climb. UFO hub … or not!
SO, WHAT IS MEMO?
We’re all about writing things down.
Even though computers are an essential part of what we do, we still love the simple act of putting pen to paper.
Print out a document. Grab a big red pen—or any color you like. Circle something. Cross something out. Write a note in the margin. Draw an arrow. Start over.
There is something wonderfully organic about it.
Putting pen or pencil to paper creates a physical connection with the material we’re working on. It slows us down just enough to think, question, refine, and discover.
Sometimes the best ideas don’t arrive when you’re staring at a screen.
Sometimes they appear when you’re simply thinking, writing, observing, and making connections.
That’s the Memo way.
IMAGE IS POWERFUL
SUBSTANCE IS STAYING
Marilyn Monroe & James Dean: The Epitome of Icon Status
Some images simply refuse to disappear.
They become symbols. They become cultural touchstones. They become part of our collective memory.
MARILYN MONROE
A SYMBOL OF DUALITY PERSONIFIED
The Gemini glamour and contradictory nature of Marilyn Monroe remain as fascinating today as they were during her lifetime.
Her image is immortal.
That kind of longevity doesn’t happen by accident. It takes the right combination of identity, presentation, cultural relevance, storytelling, and enduring appeal.
A powerful image can last forever.
JAMES DEAN
A REBEL WITH A COSMIC CAUSE
We celebrate real rebels and mold-breakers—the people who refuse to accept that things have to be done the way they’ve always been done.
James Dean became an enduring symbol of rebellion, individuality, and nonconformity.
DON’T CONFORM. TRANSFORM.
The great visionary Steve Jobs wasn’t afraid to shake up the apple cart.
THE POWER OF AN ICON
Simplicity, Functionality, Utility, Creativity and Convenience
I was meandering along Hollywood Boulevard one evening after work when something caught my attention.
A McDonald’s restaurant in a heavily trafficked section of the Hollywood Walk of Fame was undergoing renovations. It sits catty-corner from the subway train station at Hollywood/Highland.
And yes—people actually take the subway in Los Angeles. Sometimes I do, too, especially when I’m tired of driving or if parking is too expensive.
But the bus wasn’t what caught my attention.
It was the crowd.
Tourists and locals kept stopping at one particular star, gathering around it, taking photographs, smiling, pointing, and admiring the name.
The star belonged to Marilyn Monroe.
More than five decades after her untimely death, people were still stopping to see her name.
Women. Men. Children. Visitors from around the world.
They would stop, look, react, and take a picture.
An image can become immortal.
Imago est immortalis
He floated like a butterfly, stung like a bee and he walked the talk as the GOAT World Heavyweight Champion. Fun fact: Muhammad Ali was a Capricorn, born in the sign of the celestial sea goat.
WHAT DO YOU WANT YOUR IMAGE TO SAY?
At Memo Agency 8:18, we help businesses, brands, products, services, and organizations discover the answer.
NOTEWORTHY RESEARCH
We find the things worth noting.
Memo Agency 8:18 is all about finding the things that are worth noting.
We call it noteworthy research.
It’s research designed to uncover what matters—the information, patterns, behaviors, ideas, and insights that can help you understand your audience and make smarter creative decisions.
Ask the important questions.
THINK OUTSIDE THIS WORLD.
Forget about “thinking outside of the box” because we expand on that rationale!
Some of the best ideas appear when you stop looking at the obvious answers and start searching the galaxy for concepts with genuine universal appeal.
We’ll help point you in the right direction—creatively and strategically.
Our inspiration comes from research, observation, imagination, experience, and what we like to call the collective consciousness.
When you tap in, you tune in.
FIND YOUR AUDIENCE
Today’s audience is connected constantly.
Social Media • Data • Mobile Devices • Streaming • Digital Communities • Search • Sharing • Engagement
The current flows continuously.
If you want to capture attention, you have to understand the people you’re trying to reach.
You need the savvy, data, creativity, and sophistication to captivate an audience in an increasingly crowded marketplace.
Don’t simply talk at your audience.
Understand them.
Meet them where they are.
Give them something worth remembering.
Then give them a reason to come back.
WATER + EARTH
CREATIVITY IS THE WATER. STRATEGY IS THE EARTH.
What better way to make something grow than with water and earth?
Creative inspiration is the water.
Practical application is the earth.
Bring the two together and you have the foundation for growth.
Ideas need imagination—but they also need structure.
Research helps provide the structure. Creativity provides the spark.
Plant the idea. Nourish it. Watch it grow.
Memo Agency 8:18 can help.
MAKE YOUR MESSAGE MATTER
We help make your message relevant, appealing, memorable, and meaningful to the people you want to reach.
To capture and hold attention, your image and branding need to be:
CATCHY
UNIVERSAL
ORIGINAL
MEMORABLE
STICK OUT.
Be unique. Transform the marketplace instead of simply conforming to it.
Your brand should have a point of view.
It should have a personality.
Most importantly, it should have something to say.
RESEARCH THAT TELLS A STORY
The Creative Director and Chief Researcher of Memo Agency 8:18 brings experience in market research, audience measurement, digital product fulfillment, entertainment, media, and communications.
Professional experience includes work associated with some of the biggest names in entertainment:
Fox Broadcasting Co.
CBS Television
Sony Pictures Television
Disney Entertainment Television
NFL Network
Paramount Pictures
INFORMATION CAN TELL A STORY.
Our job is to help you understand it.
BIG INSPIRATION. BIG IDEAS.
“Big data” is everywhere.
But what exactly is it?
In many ways, it’s everything.
Information has become a form of currency in the social and digital marketplace.
In an age defined by digital, mobile, social media, and constant sharing, understanding your audience means going beyond demographics.
You have to think like them.
Act like them.
Feel what they feel.
And, whenever possible, become the audience you’re trying to understand.
We’re against natural resource-draining big data centers but we do realize the potential value in data and understanding patterns in human behavior and consumption. A balance can be reached.
AWARENESS IS EMPOWERMENT.
THE SOCIAL CONNECTION
What makes social media so powerful is its ability to connect people.
We share pieces of our lives, our likenesses, our interests, our opinions, our likes, and our dislikes with people we may never meet.
Social media can bridge cultural and geographical boundaries and create an extraordinary sense of perpetual connectivity.
It’s almost like a digital version of the collective consciousness.
No hippie talk.
Okay…
Maybe a little.
INFORMATION FLOWS
AWARENESS FLOWS LIKE WATER.
We live in a world of seemingly infinite possibility.
Thoughts move.
Ideas move.
Information moves.
Information flows like water through lakes, rivers, streams, and oceans.
We tap into that flow and create a well of possibilities.
The challenge isn’t simply collecting information.
It’s understanding what it means.
Data centers are not the answer. Understanding ourselves and each other and the world in which we live definitely matters! People and planet over profit!
TURN INFORMATION INTO INSIGHT
We make sense of data and present it in ways that are easy to understand, communicate, project, and apply.
We’ll help give your brand, image, and information meaning, purpose, and direction.
We can make it sing.
Dance.
Maybe even do cartwheels.
Research can take many forms:
Infographics
One-sheets
PowerPoint presentations
Excel spreadsheets
Reports
Audience analysis
Market research
Media research
Digital insights
Strategic presentations
We’re catching a swarm of ideas like butterflies!
THE SKY ISN’T THE LIMIT.
IT’S THE STARTING POINT.
VOICEOVER SERVICES
A REAL VOICE. NOT AI.
We offer character voiceover, commercial voiceover, and video game voiceover services.
Looking for a real person—not an AI-generated voice?
Look no further.
We offer an American deep-voice style with proper annunciation and the ability to perform different dialects and accents.
Sometimes it’s a strange idea that shouldn’t work—but somehow does.
And sometimes it’s simply asking a question nobody else thought to ask.
We encourage our clients to challenge assumptions, explore possibilities, and look beyond the obvious.
The best idea may be hiding somewhere you haven’t looked yet.
THE ART OF RESEARCH
Research allows us to paint a picture.
A picture of your brand.
Your audience.
Your market.
Your opportunity.
Your presence.
The art is in knowing what information matters—and then turning that information into something useful, compelling, and memorable.
At Memo, research meets refinement.
The result is thoughtful publishing, intriguing content, intelligent strategy, and publicity designed to help your message stand out.
Intelligence. Perception. Execution.
MAKE A MEMO DIFFERENCE.
We combine research, creativity, strategy, communication, and execution to help you tell better stories and build stronger brands.
It’s time to make a “Memo difference.”
Choose Memo Agency 8:18 to represent your company, brand, product, service, or message.
GET THE MEMO?
WE GET RESULTS.
We’re research enthusiasts with a passion for marketing, advertising, public relations, media, content, branding, research, and influence-oriented communication.
Need a specialized pitch built around your business, goals, audience, and needs?
DROP US A LINE.
Tell us what you’re working on. Tell us where you want to go. We’ll be glad to hear from you.
Give us a try.
No obligation required.
MEMO AGENCY 8:18
Research meets refinement.
Ideas meet execution.
Creativity meets strategy.
GET THE MEMO? WE GET RESULTS.
LET’S START A CONVERSATION.
Use the form below to get in touch with Memo Agency 8:18.
