What makes social media so special is that it allows us to share morsels of our lives, likenesses, likes and dislikes with other people in a way that bridges the gap across all cultural and geographical barriers. It blends all of humanity in a perpetual state of connectivity akin to the collective consciousness in a way, but in a less utopic, pie-in-the-sky sense of the term. No hippie talk! Okay, maybe a little.